8 July 2009

    Tiger triples TV ratings

    We all know Tiger Woods is the most marketable man in sport, but his recent victory at the AT&T National tripled TV ratings when compared to last year's event. In case you didn't know, he was injured last year and golf writers everywhere wondered what the hell they should write about until he got better.

    CBS said on Monday that Sunday's final round of the tournament Woods hosts earned a 4.6 rating and 11 share, up from the 1.5/3 a year ago.

    It was the highest rating for a non-major on CBS since the Buick Invitational in January 2008, which Woods also won.

    Ratings represent the percentage of all households with televisions tuned into a program, and shares represent the percentage of all homes with TVs in use at the time. Overnight ratings measure the nation's largest markets.

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