So, Nike are attempting to re-brand Woods as the wounded warrior, rather than the perfect machine he was before. Marketing people are often smart, but they often miss the mark too. This ad definitely misses the mark; for every one person who says "oh my god, that's amazing", there's 99 saying "Jesus CHRIST, that's embarrassing.".
And the parodies have already started, take this video from thecaseydonahue on YouTube:
Oh and here's the original in case you haven't seen it yet:
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